Apple

Apple’s hardware and software ecosystems have long created opportunities for startup innovation. The iPhone and its App Store, recent regulatory challenges aside, set the pace for the smartphone market in many countries. And TechCrunch is covering Apple’s expansion into new areas, like with the Vision Pro and AR/VR, as well as its anticipated introduction of AI to iOS.

Welcome back to TechCrunch’s Week in Review — TechCrunch’s newsletter recapping the week’s biggest news. Want it in your inbox every Saturday? Sign up here. This week, Apple finally added…

Apple finally supports RCS in iOS 18 update

We’ve poked through the many product announcements made by the biggest tech companies and product trade shows of the year, so far, and compiled them into this list.

Here are the hottest product announcements from Apple, Google, Microsoft and others so far in 2024

The perfect device is one that never breaks in the first place, while still allowing for easy user repair access when needed.    

Apple stresses device longevity, extends self-service repair to Europe

Apple has finally added support for Rich Communication Services (RCS) to its Messages app.

Apple finally adds support for RCS in latest iOS 18 beta

You can now more easily use ChatGPT on your Mac computer. OpenAI’s popular AI chatbot is available to all macOS users, the company announced on Tuesday. The app was first…

ChatGPT for Mac is now available to all

iPhone Mirroring, one of the more notable features arriving in Apple’s upcoming operating systems, is now available to developers testing the beta versions of iOS 18 and macOS Sequoia. The…

Apple launches iPhone Mirroring on Mac in latest iOS and Mac betas

Days after The Wall Street Journal reported that Apple and Meta were in talks to integrate the latter’s AI models, Bloomberg’s Mark Gurman said that the iPhone maker was not…

Apple shelved the idea of integrating Meta’s AI models over privacy concerns, report says

Apple has been named the first of tech’s so-called “gatekeepers” to be charged for violating the EU’s Digital Markets Act. In a press release this…

The EU’s DMA is coming for Apple, and X bots are on the loose

A few months after opening a non-compliance case on Apple and the Digital Markets Act (DMA), the European Commission has shared its preliminary findings with Apple. And the bottom line…

Apple’s App Store breaches EU’s Digital Markets Act

As Apple enters the AI race, it’s also looking for help from partners. During the announcement of Apple Intelligence earlier this month, Apple said it would be partnering with OpenAI…

Apple might partner with Meta on AI

Apple has released Final Cut Pro for iPad 2 and Final Cut Camera, the company announced on Thursday. Both apps were previously announced during the company’s iPad event in May.…

Apple releases Final Cut Pro for iPad 2 and Final Cut Camera

Welcome to TechCrunch Fintech! This week, we’re looking at layoffs at BaaS startup Unit and car insurance company Loop, as well as Brex’s decision to abandon its co-CEO model, Apple…

Unit and Loop lay off staff and Brex ditches co-CEO model

Apple is continuing its AI push, this time with its education offering. The company announced on Tuesday that it will train all Apple Developer Academy students and mentors on the…

Apple Developer Academy adds AI training for students and alumni

Apple announced at last week’s WWDC 2024 that users would be able to access loans through third-party app Affirm through Apple Pay.

Apple kills Pay Later feature ahead of Affirm integration

Welcome back to TechCrunch’s Week in Review — TechCrunch’s newsletter recapping the week’s biggest news. Want it in your inbox every Saturday? Sign up here. Apple’s Worldwide Developers Conference had…

Apple ushers in a new era with Apple Intelligence

No one knows what AI looks like, or even is supposed to look like. It does everything, but looks like nothing.

Apple joins the race to find an AI icon that makes sense

From a new Nominations dashboard in App Store Connect, developers will be able to create their nominations, either one by one or by uploading a spreadsheet to nominate apps in…

Apple gives developers a way to nominate their apps for editorial consideration on the App Store

The TechCrunch team runs down all of the biggest news from the Apple WWDC 2024 keynote in an easy-to-skim digest.

Here’s everything Apple announced at the WWDC 2024 keynote, including Apple Intelligence, Siri makeover

With the Core Spotlight framework, developers can donate content they want to make searchable via Spotlight.

Apple’s Spotlight Search gets better at natural language queries in iOS 18

I learned a new word today — “sherlocking,” which is how some folks refer to Apple releasing a new feature that does the same thing…

TechCrunch Minute: Apple sherlocks third-party apps at WWDC 2024

Apple announced a number of new features and updates onstage during its keynote address at WWDC 2024, including updates to iOS, iPadOS, macOS, VisionOS and the introduction of Apple Intelligence.…

Here are the best WWDC 2024 features you missed

To give users more control over the contacts an app can and cannot access, the permissions screen has two stages.

iOS 18 cracks down on apps asking for full address book access

A TechCrunch review of LinkedIn data found that Ford has built this team up to around 300 employees over the last year.

Ford’s secretive, low-cost EV team is growing with talent from Rivian, Tesla and Apple

One of the many new features that Apple announced earlier this week under the broad umbrella of Apple Intelligence is something it calls Genmoji, which…

TechCrunch Minute: Apple’s Genmoji will let you generate infinitely customizable emojis

Here’s a list of third-party apps that were Sherlocked by Apple at this year’s WWDC.

The apps that Apple sherlocked at WWDC 2024

The ability to pause your activity rings is a minor feature update for most, but for those of us who obsess about such things to an unhealthy degree, it’s the…

Apple Watch is finally adding a feature I’ve been requesting for years

Featured Article

Why Apple is taking a small-model approach to generative AI

It’s a very Apple approach in the sense that it prioritizes a frictionless user experience above all.

Why Apple is taking a small-model approach to generative AI

Some of the new Apple Intelligence features that Apple debuted at WWDC 2024 don’t even feel like AI, they just feel like smarter tools. 

Apple’s AI, Apple Intelligence, is boring and practical — that’s why it works

Apple announced at WWDC 2024 that it’s making its big move into AI with a new technology it calls Apple Intelligence. Apple CEO Tim Cook…

TechCrunch Minute: Apple unveils Apple Intelligence, its new generative AI offering

At WWDC 2024, Apple introduced new options for developers to promote their apps and earn more from them in the App Store.

Apple adds win-back subscription offers and improved search suggestions to the App Store