Apple

Apple’s hardware and software ecosystems have long created opportunities for startup innovation. The iPhone and its App Store, recent regulatory challenges aside, set the pace for the smartphone market in many countries. And TechCrunch is covering Apple’s expansion into new areas, like with the Vision Pro and AR/VR, as well as its anticipated introduction of AI to iOS.

In spite of a drop for the quarter, iPhone remained Apple’s most important category by a wide margin.

iPad sales help bail out Apple amid a continued iPhone slide

If you are on the developer beta, you can only use Apple Intelligence features if your language is set to U.S. English and region is set to U.S.

How to enable Apple Intelligence on your iPhone

Users who have signed up for iOS 18’s developer beta can now get the first taste of Apple Intelligence as the company has released some features of its AI suite…

Apple brings Apple Intelligence with iOS 18.1 dev beta, but there are a lot of limitations

Apple has published a technical paper detailing the models that it developed to power Apple Intelligence, the range of generative AI features headed to iOS, macOS and iPadOS over the…

Apple says it took a ‘responsible’ approach to training its Apple Intelligence models

Two years ago, workers at an Apple Store in Towson, Maryland, were the first to establish a formally recognized union at an Apple retail store in the United States. Now…

Apple reaches its first contract agreement with a US retail union

OpenAI is testing SearchGPT, a new AI search experience to compete directly with Google. The feature aims to elevate search queries with “timely answers” from across the internet and allows…

OpenAI comes for Google with SearchGPT

iCloud Private Relay has not been working for some Apple users across major markets, including the U.S., Europe, India and Japan.

Apple reports iCloud Private Relay global outages for some users

Apple joins 15 other tech companies — including Google, Meta, Microsoft and OpenAI — that committed to the White House’s rules for developing generative AI.

Apple signs the White House’s commitment to AI safety

Apple has reduced prices of its iPhone models in India by 3-4% following a cut in import duties in the South Asian market.

Apple cuts iPhone price in India amid China slowdown

AltStore, an alternative app store, has launched its first batch of third-party iOS apps in the European Union. The rollout comes a few months after the company launched an updated…

Alternative app store AltStore PAL adds third-party iOS apps in wake of EU Apple ruling

Apple on Thursday announced its upcoming lineup of immersive video content for the Vision Pro. The list includes behind-the-scenes footage of the 2024 NBA All-Star Weekend, an immersive performance by…

Apple Vision Pro debuts immersive content featuring NBA players, The Weeknd and more

Apple Intelligence was designed to leverage things that generative AI already does well, like text and image generation, to improve upon existing features.

What is Apple Intelligence, when is it coming and who will get it?

At a time when many startups have struggled to raise money and keep their heads above water, Kandji, an Apple device management platform, has been an exception. Founded in 2019,…

Kandji raises another $100M for Apple device management as valuation rises to $850M

Apple initially added a new flashlight UI in iOS 18’s third developer beta, and with iOS 18 now available in public beta, you can try one of the most underrated…

With the latest iOS 18 developer beta, Apple makes flashlight UI more fun

Apple’s changes may affect apps that today have an estimated $393 million in revenue and have been downloaded roughly 58 million times over the past year.

iOS 18 could ‘sherlock’ $400M in app revenue

These messaging features, announced at WWDC 2024, will have a significant impact on how people communicate every day.

At last, Apple’s Messages app will support RCS and scheduling texts

iOS 18 will be available in the fall as a free software update.

Here are all the devices compatible with iOS 18

Apple Intelligence features are not available in the developer beta, which is out now.

Without Apple Intelligence, iOS 18 beta feels like a TV show that’s waiting for the finale

Apple released the public betas for its next generation of software on the iPhone, Mac, iPad and Apple Watch on Monday. You can now test out iOS 18 and many…

Apple’s public betas for iOS 18 are here to test out

Here’s a look at what’s going to change with Siri, and what the introduction of Apple Intelligence will allow you to do with the digital assistant. 

How Apple Intelligence is changing the way you use Siri on your iPhone 

Apple has issued a new round of threat notifications to iPhone users across 98 countries, warning them of potential mercenary spyware attacks. It’s the second such alert campaign from the…

Apple warns iPhone users in 98 countries of spyware attacks

This likely rules out reports of Apple gaining an observer seat.

As Microsoft leaves its observer seat, OpenAI says it won’t have any more observers

VPN makers report having received a notification from Apple that their apps have been removed from the App Store in Russia.

Apple removes VPN apps at request of Russian authorities, say app makers

It sounds like the latest dispute between Apple and Fortnite-maker Epic Games isn’t over. Epic has been fighting Apple for years over the company’s revenue-sharing requirements in the App Store.…

Epic Games CEO promises to ‘fight’ Apple over ‘absurd’ changes

Welcome back to TechCrunch’s Week in Review — TechCrunch’s newsletter recapping the week’s biggest news. Want it in your inbox every Saturday? Sign up here. This week, Figma CEO Dylan…

Figma pauses its new AI feature after Apple controversy

After multiple rejections, Apple has approved Fortnite maker Epic Games’ third-party app marketplace for launch in the EU. As now permitted by the EU’s Digital Markets Act (DMA), Epic announced…

Apple approves Epic Games’ marketplace app after initial rejections

A guide to turn off reactions on your iPhone and Mac so you don’t get surprised by effects during work video calls.

How to turn off those silly video call reactions on iPhone and Mac

The Make Design feature is available within Figma’s software and will generate UI (user interface) layouts and components from text prompts.

Figma disables its AI design feature that appeared to be ripping off Apple’s Weather app

Apple unveiled iOS 18 last month at its Worldwide Developers Conference (WWDC). Since then, the company has released two developer betas in the last few weeks with extended support for…

Apple adds support for new languages across lock screen, keyboard and search on iOS 18

Apple’s AI plans go beyond the previously announced Apple Intelligence launches on the iPhone, iPad and Mac. According to Bloomberg’s Mark Gurman, the company is also working to bring these…

Apple reportedly working to bring AI to the Vision Pro