Instagram

Acquired by Facebook in 2012 for what is now the bargain price of $1 billion, Instagram continues to be a flagship platform within the Meta portfolio and TechCrunch continues to cover its evolution. Instagram has recently shifted its focus toward Reels, its short-form video product that is strongly reminiscent of TikTok, and its latest offshoot platform Threads, which is the company’s X challenger that could also become the wider public’s introduction to the fediverse and federated social networks.

Meta’s Threads social network passed the 150 million monthly users mark recently, but the company is not slowing down its growth engine. To increase engagement, the social media giant is…

Meta confirms launch of a bonus program for creators on Threads

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Gen Z is losing its political voice on social media

President Joe Biden signed the bill this week that could ban TikTok from the U.S. if its parent company ByteDance doesn’t sell the platform. According to young political content creators, the ban could decimate Gen Z’s access to political news and information. “An unfortunately large amount of 18- to 24-year-olds…

Gen Z is losing its political voice on social media

Threads and Instagram head Adam Mosseri announced today that Threads is launching a new feature that lets users filter out words and phrases from their feeds and mentions. The “Hidden…

Threads launches custom mute filters, teases controls for quote posts

Meta’s making several big moves today to promote its AI services across its platform. The company has upgraded its AI chatbot with its newest large language model, Llama 3, and…

Meta adds its AI chatbot, powered by Llama 3, to the search bar across its apps

TikTok is rolling out its Instagram competitor, TikTok Notes, in select markets. The app is available on the Google Play Store and Apple App Store in Canada and Australia, the…

TikTok starts testing its Instagram competitor TikTok Notes in Canada and Australia

The Oversight Board, Meta’s semi-independent policy council, is turning its attention to how the company’s social platforms are handling explicit, AI-generated images. Tuesday, it announced investigations into two separate cases…

Meta’s Oversight Board probes explicit AI-generated images posted on Instagram and Facebook

Meta-owned social network Threads is finally testing a “Recent” filter to sort search results.

After struggling with real-time trends, Threads tests a ‘recent’ filter for search results

Meta will “temporarily” shutter Threads in Turkey on April 29, in response to an injunction imposed by the country’s competition authority.

Meta to close Threads in Turkey to comply with injunction prohibiting data sharing with Instagram

Meta is pushing ahead with its efforts to make its generative AI-powered products available to more users. Apart from testing Meta AI chatbot with users in countries like India on…

Meta is testing an AI-powered search bar in Instagram

Meta said on Thursday that it is testing new features on Instagram intended to help safeguard young people from unwanted nudity or sextortion scams. This includes a feature called “Nudity…

Meta will auto-blur nudity in Instagram DMs in latest teen safety step

If you haven’t been seeing much political content on Instagram lately, there’s a reason for that. Since March, Instagram and Threads have instituted a new default setting that limits political…

Hundreds of creators sign letter slamming Meta’s limit on political content

After opening its developer API to select companies for testing in March, Meta’s Twitter/X competitor Threads is now introducing developer documentation and a sign-up sheet for interested parties ahead of…

Meta’s X competitor Threads invites developers to sign up for API access, publishes docs

TikTok’s upcoming Instagram competitor app for sharing photos could be named TikTok Notes, according to screenshots posted by users. TikTok also confirmed the app was in development. Over the last…

TikTok’s Instagram competitor likely to be named TikTok Notes

Despite its similarities, Instagram Threads is no X. That’s not to say people weren’t discussing the earthquake on Threads — many were.

Meta explains why the NYC/NJ earthquake didn’t trend earlier in the day

For the second time in just over a month, Meta’s apps, including WhatsApp, and to some extent, Messenger and Instagram, faced outages and intermittent issues. While it’s rare for services…

WhatsApp was down in Meta’s second big outage this year

The fediverse — the name for the social network made of interconnected servers, like Mastodon and others — got another boost of legitimacy Tuesday as the @Potus (President of the…

@Potus just joined the fediverse via Instagram Threads

Instagram is developing a “Blend” feature that creates a private feed of Reels recommended for you and a friend. The company told TechCrunch on Friday that the feature is an…

Instagram is developing ‘Blend,’ recommended Reels for you and a friend

As the election cycle heats up, Instagram and Threads will be cooling down the amount of political content entering many users’ feeds. These changes, which limit the reach of political…

TechCrunch Minute: You’re likely seeing less news and politics on Instagram. Here’s why

It’s election season in the U.S., and Instagram has changed the way that it recommends political content. On both Instagram and the newer X competitor Threads, this change won’t impact…

How to turn off Instagram’s political content filter

Threads has officially entered the fediverse. Meta announced on Thursday that its beta experience of sharing Threads accounts to the fediverse is now open to users ages 18 and up…

Threads opens beta to let users connect their accounts to the fediverse

Threads, the Twitter-like app from Instagram, is rolling out its “trending now” feature widely to all users in the U.S. The official rollout comes a month after the app started…

Threads is rolling out trending topics to all users in the US

Instagram is working on a “Spins” feature for Reels, its short-form video TikTok clone, the company confirmed to TechCrunch. The feature, which was first spotted by reverse engineer Alessandro Paluzzi,…

Instagram is working on a feature that would allow you to let others put a ‘Spin’ on your Reel

After rivaling music streaming platforms like Spotify and Apple music with TikTok Music, ByteDance might be looking at creating an Instagram competitor named TikTok Photos, code found in the TikTok…

Code suggests that TikTok could be building an app for photos

Meta’s newest app Threads, a would-be Twitter/X rival, may not want politics on its platform, but it’s coming to the app anyway — or so Threads’ search trends indicate. The…

Despite distancing itself from politics, the topic is dominating Threads’ trends

Threads, the Twitter-like app from Instagram, is rolling out the ability for users to save a draft and take photos within the app. Instagram head Adam Mosseri announced the features…

Threads now lets all users save drafts and take photos within the app

Instagram has quietly added a secret emoji game that you can access in your DMs. The goal of the game is simple: Use your finger to move the paddle at…

Bored? Go play this hidden game in your Instagram DMs

Reports are coming in that a number of Meta’s top social apps, including Facebook, Instagram, and Threads, are all experiencing an outage on Tuesday morning. When loading the apps or…

Facebook, Instagram and Threads were all down in massive Meta outage on Super Tuesday

Google today announced its latest set of Pixel-related features for phones tablets, and watches, such as 10-bit video support for Instagram, expansion of the Circle to search feature, automatic workout…

Google’s latest Pixel Drop will let users post high-quality photos, videos on Instagram

Instagram announced today that it’s rolling out the ability for users to edit their direct messages for up to 15 minutes after sending them. The company also announced that users will…

Instagram now lets you edit DMs up to 15 mins after sending them

Meta-owned social network Threads said today that it will make its API broadly available to developers by June. Engineer Jesse Chen posted that the company has been building the API…

Threads says it will make its API broadly available by June