Enterprise

The long goodbye at Salesforce continues with more layoffs reported today

Comment

Illustration of young woman with a box leaving her office after being laid off.
Image Credits: nadia_bormotova / Getty Images

It would be easy to think that when Salesforce announced that it was laying off 10% of the workforce in January that it would let those folks know, and it would be over with — but some employees didn’t learn about their fate until February. It looks like still more are just learning they have been laid off, according to an Insider report, and confirmed by LinkedIn posts.

Salesforce confirmed that these layoffs were part of the 10%, but had no additional comment on the matter.

The latest round appears to be hitting go-to-market roles in sales and marketing, with one woman on LinkedIn saying she learned she had been laid off from an email that her job had been eliminated. As the third wave of layoffs washes over the company, it’s not clear why Salesforce is conducting the notices in this drip fashion, leaving employees who were laid off distraught, as the LinkedIn posts attest, and presumably leaving those still there wondering if they could be next.

When CEO and chairman Marc Benioff was asked about the layoffs and how he handled them in an interview with Kara Swisher last week at Upfront Summit, he said he was trying to be upfront with his employees in the all-hands announcing the layoffs in January.

“I’m a lead-from-the-front kind of person, you know that. I’m not afraid to get on an all-hands call for two hours and it was tough because you’re having to explain the unexplainable, and yes, exactly what you said, we don’t have lifetime employment,” he said.

When asked how this fits with his Ohana (the Hawaiian word for family) philosophy, he insisted that his employees were like family and that he was working to place employees who had been let go. He went on to say that a lot of them would be hired back eventually (assuming they wanted to rejoin such a family).

Benioff continued, talking about how hard it was for him personally. “But it’s not easy. You know, there’s no rulebook here, and there’s different ways to handle it. I could just have not said anything. That’s much easier. But I don’t think that that’s the right thing to do. I think the right thing to do is to actually take the bullets.” You could argue that it was his laid off employees who were left with the more serious wounds than Benioff.

The company has been dogged by five activist investors in recent months, and is being pressured to cut costs, but the layoffs continue in spite of a stellar quarter. In fact, Benioff bragged to Swisher in bombastic fashion: “We had a great quarter. Yeah, it’s probably I think, it’s probably the best quarter of a software company ever.”

Meanwhile the WSJ reported last month about a $10 million contract between Salesforce and actor Matthew McConaughey. In a recent interview with Barron’s, Benioff insisted that the contract with the actor was not related to the layoffs — but perhaps the $10 million could be better spent.

The company’s stock is down in early trading.

More TechCrunch

The Appellate Court of Montenegro ruled on Thursday that Terraform Labs co-founder, Do Kwon, should be returned to his home country, South Korea. The ruling confirmed an earlier decision in…

Terraform Labs co-founder and crypto fugitive, Do Kwon, set for extradition to South Korea

A day after Meta CEO Mark Zuckerberg talked about his newest social media experiment Threads reaching “almost” 200 million users on the company’s Q2 2024 earnings call, the platform has…

Meta’s Threads crosses 200 million active users

TechCrunch Disrupt 2024 will be in San Francisco on October 28–30, and we’re already excited! Disrupt brings innovation for every stage of your startup journey, and we could not bring you this…

Connect with Google Cloud, Aerospace, Qualcomm and more at Disrupt 2024

Featured Article

A comprehensive list of 2024 tech layoffs

The tech layoff wave is still going strong in 2024. Following significant workforce reductions in 2022 and 2023, this year has already seen 60,000 job cuts across 254 companies, according to independent layoffs tracker Layoffs.fyi. Companies like Tesla, Amazon, Google, TikTok, Snap and Microsoft have conducted sizable layoffs in the…

A comprehensive list of 2024 tech layoffs

Intel announced it would layoff more than 15% of its staff, or 15,000 employees, in a memo to employees on Thursday. The massive headcount is part of a large plan…

Intel to lay off 15,000 employees

Following the recent lawsuit filed by the Recording Industry Association of America (RIAA) against music generation startups Udio and Suno, Suno admitted in a court filing on Thursday that it did, in…

AI music startup Suno claims training model on copyrighted music is ‘fair use’

In spite of a drop for the quarter, iPhone remained Apple’s most important category by a wide margin.

iPad sales help bail out Apple amid a continued iPhone slide

Molly Alter wears a lot of hats. She’s a mocumentary filmmaker working on a project about an alternate reality where charades is big business. She’s a caesar salad connoisseur and…

How filming a cappella concerts and dance recitals led Northzone’s newest partner Molly Alter to a career in VC

Microsoft has a long and tangled history with OpenAI, having invested a reported $13 billion in the ChatGPT maker as part of a long-term partnership. As part of the deal,…

Microsoft now lists OpenAI as a competitor in AI and search

The San Jose-based startup raised $60 million in a round that values it lower than the $500 million valuation it garnered in its most recent round, according to multiple sources.

Sequoia-backed Knowde raises Series C at a valuation cut

Self-driving technology company Aurora Innovation is looking to raise hundreds of millions in additional capital as it races toward a driverless commercial launch by the end of 2024.  Aurora is…

Self-driving truck startup Aurora Innovation to sell up to $420M in shares ahead of commercial launch

X (formerly Twitter) can no longer be accessed in the Mac App Store, suggesting that it has been officially delisted.  Searches for both “Twitter” and “X” on Apple’s platform no…

Twitter disappears from Mac App Store

Google Thursday said that it is introducing new Gemini-powered features for Chrome’s desktop version, including Lens for desktop, tab compare for shopping assistance, and natural language integration for search history.…

Google brings Gemini-powered search history and Lens to Chrome desktop

When Xiaoyin Qu was growing up in China, she was obsessed with learning how to build paper airplanes that could do flips in the air. Her parents, though, didn’t have…

Heeyo built an AI chatbot to be a billion kids’ interactive tutor and friend

While the company was awarded a massive, $4.2 billion contract to accelerate Starliner development in 2014, it was structured as a “fixed-price” model.

Boeing bleeds another $125M on Starliner program, bringing total losses to $1.6B

Welcome back to TechCrunch Mobility — your central hub for news and insights on the future of transportation. Sign up here for free — just click TechCrunch Mobility! Summer road…

Anthony Levandowski bets on off-road autonomy, Nuro plots a comeback and Applied Intuition gets more investor love

Google’s new features include Gemini in BigQuery and Looker to help users with data engineering and analysis.

Google Cloud expands its database portfolio with new AI capabilities

Rad Power Bikes, the Seattle-based e-bike startup that has raised more than $300 million from investors, went through another round of layoffs in July, TechCrunch has exclusively learned. This is…

VC darling Rad Power Bikes hit with another round of layoffs

Five years ago, as robotaxis and self-driving truck startups were still raking in millions in venture capital, Anthony Levandowski turned to off-road autonomy. Now, that decision — which brought the…

Why Anthony Levandowski returned to his off-road autonomous vehicle roots with AV startup Pronto

Commercial space station company Vast is building a private microgravity research lab as part of its wider Haven-1 station plans. The module is set to launch no earlier than the…

Vast plans microgravity lab on its Haven-1 private space station

Google Cloud is giving Y Combinator startups access to a dedicated, subsidized cluster of Nvidia graphics processing units and Google tensor processing units to build AI models. It’s part of…

Google Cloud now has a dedicated cluster of Nvidia GPUs for Y Combinator startups

Open source compliance and security platform FOSSA has acquired developer community platform StackShare, the company confirmed to TechCrunch.  StackShare is one of the more popular platforms for developers to discuss,…

Open source startup FOSSA is buying StackShare, a site used by 1.5M developers

Featured Article

Indian startups gut valuations ahead of IPO push

Ola Electric and FirstCry are set to test investor appetite with public listing, both pricing their shares below their previous valuation asks.

Indian startups gut valuations ahead of IPO push

The European Union’s risk-based regulation for applications of artificial intelligence has come into force starting from today.

The EU’s AI Act is now in force

The company also said it has received regulatory clearance to start Phase 2 clinical trials for a new drug in the U.S. later this year.

Healx, an AI-enabled drug discovery platform for rare diseases, raises $47M

The European Commission (EC) has given the go-ahead to HPE’s planned megabucks acquisition of Juniper Networks.

EU greenlights HPE’s $14B Juniper Networks acquisition

Meta, which develops one of the biggest foundational open source large language models, Llama, believes it will need significantly more computing power to train models in the future. Mark Zuckerberg…

Zuckerberg says Meta will need 10x more computing power to train Llama 4 than Llama 3

Axle Energy is a B2B, back-end infrastructure business focused on connecting flexible assets, such as electric vehicles and home batteries, to energy markets that aren’t otherwise available for consumers to…

Axle Energy’s sprint to decarbonize the grid lights up with $9M seed led by Accel

OpenAI CEO Sam Altman says that OpenAI is working with the U.S. AI Safety Institute, a federal government body that aims to assess and address risks in AI platforms, on…

OpenAI pledges to give U.S. AI Safety Institute early access to its next model

WhatsApp’s massive 500 million users in India have supercharged Meta’s AI ambitions. Meta CFO Susan Li said Wednesday that India is the largest market in terms of Meta AI usage,…

Meta says India is the largest market for Meta AI usage